Capital One
This example highlights the results of a design workshop that focused on defining inputs into a research testing plan for the messaging framework within the Capital One servicing experience.
Capital One
This example highlights the results of a design workshop that focused on defining inputs into a research testing plan for the messaging framework within the Capital One servicing experience.
Capital One
This example highlights the results of a design workshop that focused on defining inputs into a research testing plan for the messaging framework within the Capital One servicing experience.
Project
Messaging Strategy
Role
Design Director
Year
2020 - 2021
Context
The intelligent messaging framework establishes the insight anatomy and provides placement guidance for messaging within Capital One's servicing platform.
Context
The intelligent messaging framework establishes the insight anatomy and provides placement guidance for messaging within Capital One's servicing platform.
Context
The intelligent messaging framework establishes the insight anatomy and provides placement guidance for messaging within Capital One's servicing platform.
Outcome
These guidelines defined the construction of assets, such as servicing and marketing messages, so that they conformed to the appropriate format and display properly regardless of device.
Outcome
These guidelines defined the construction of assets, such as servicing and marketing messages, so that they conformed to the appropriate format and display properly regardless of device.
Outcome
These guidelines defined the construction of assets, such as servicing and marketing messages, so that they conformed to the appropriate format and display properly regardless of device.